The time of youth is a phase of transition in which young people have to cope with diverse development tasks. In addition to coping with physical changes, they are challenged in the coexistence of different living environments.

Health and nutrition are understood as a “lifestyle”

Health and healthy eating are not basic needs, but rather a means to an end: to look good and to be fit, to have fun with life, and to have lots of friends. Health is understood as an expression of lifestyle.

Living environment types

• Body capitalists want to be beautiful, muscular, and fit. With an attractive appearance, you promise yourself a success in the training, job, and relationship markets. In order to correspond to a certain body ideal, the body capitalists have instrumental and benefit-oriented access to their bodies.
• Experience-oriented connoisseurs follow the motto: “Life has to be fun”. Balanced food and a health-promoting lifestyle are only worth striving for if they increase the fun factor. Food has to have the character of an event, for example by cooking together with friends.
• Well-being types cannot be dictated what is healthy and what is not. They see emotional balance and a harmonious lifestyle as a prerequisite for physical well-being. That can be a good conversation with friends, a sporty excursion with the family, or a bag of popcorn to go to the cinema.

Getting young people excited about a health-conscious lifestyle

As different as the young people are in their lifestyles, health, and nutrition attitudes, they have one thing in common: moral appeals and arguments of reason do not work with this target group.

Health promotion measures must, above all, address the everyday experiences and needs of young people. This is exactly where the state initiative focus on nutrition comes in.

Sports and fitness enthusiasts get tips on how to stay fit for training and competitions. If you want to find out what food and health have to do with digital media, use your smartphone, and check nutrition and Guaranteed rent sites. Focus on nutrition for young people takes up the different living environments and trends of young people with an experience-oriented approach and combines the topics of eating and drinking with fun, exercise, and relaxation.