Last November 11, 2019, a group of protesters identifying themselves as pro-vapers converged in Washington, D.C. to show their support for flavored e-cigarettes.

What is interesting though is that the rallyists who traveled all the way from different states across the U.S. and mostly from the so-called “swing states” are using their voting rights as leverage for their protest. Carrying a placard that said “We Vape, We Vote,” they clearly delivered a message that their right to smoke e-flavored cigarettes can influence their decision to vote come November 2020.

Apparently the group of e-cigarette smokers are aware that the largeness of their number, can hurt Trump’s chances of winning his re-election bid.

A related survey showed that as many as 14 million American adults are now into vaping as an alternative to traditional cigarette-smoking. The survey results also indicated that a large number of those 14 million vapers will vote for political candidates who will support their right to smoke flavored e-cigarettes.

The president of the American Vaping Association, Greg Conley, asserted that they can attest to the veracity of the survey results, emphasizing that

“Approximately 3 to 5 million American adults give credit to e-cigarettes for its role in helping them quit smoking traditional cigarettes.”

Actually, vaping advocates in the states of Michigan, New York, Rhode Island and Washington have filed legal challenges against the state-level bans passed against flavoured electronic cigarettes. The protests clearly send a message that if driven to become single-issue voters, they will give more weight on candidates who will represent and support their cause.

Vaping-Ban “We Vape, We Vote” Message Forces Trump to Do a Turnabout

The clamor against legislations that include prohibiting American adults from smoking flavored e-cigarettes became a cause for worry for Trump’s campaign manager Brad Parscale. News reports have quoted him as saying that he has warned the U.S. president that signing a ban on flavoured vaping products has the potential to hurt Trump’s chances of winning in the 2020 election, especially in the key states.

Parscale, being the man behind the social media campaigns that delivered votes in favor of Trump during the 2016 elections, is well aware of the power of e-cigarette influencers in social media sites. Now that they have taken up the cudgel via “We Vape We Vote” movement, the impact could indeed hurt the Trump campaign team’s social media efforts.

Trump announced in September that he is all for banning flavored electronic cigarettes because of the heightened concerns over teen vaping. However, the potential impact of losing votes because of the ban made him do a turnabout.

After meeting with executives from the e-cigarette industry and public health advocates, Donald Trump arrived at a decision not to sign the memo he issued in September. The U.S. president is now saying he is also concerned about the loss of jobs if the manufacture of e-cigarettes ceases; as well as the possibility that vapers will simply resort to buying from illegal sources.

Although it is typical for Trump to reverse decisions previously made, this latest development manifests the ability of social media and its contributors to sway even political decisions. Inasmuch as the ban of flavored vapes is important to both consumers and politicians, many bloggers are likely to delve on those issues.

As a note to social media bloggers whose content has to compete with those published by millions of other bloggers, be in the know that social media marketers like SMM-World, can provide the support needed to boost the appearance of their content.